Different Options to Look into While Deploying Digital Signage
Electronic/Digital signage is used to display information, promote products, messages for advertising and entertainment. The signage has three parts: hardware to display the content on, software to connect the content to the hardware and the content to be displayed.
It uses technology like LCD, LED and e-paper to display the content. The falling prices of LCDs and plasma have led to an increase in the use of digital signage. Signages can be used to achieve various goals like providing information, advertising, brand building, influencing customer behaviour and enhancing customer experience.
Manufacturers of digital signage Dubai provide services like advertising signboards, touch screen/LCD displays, customised video walls, flexible advertising screens, digital kiosks with interactive displays and digital mupy signs.
Digital signage is used to display restaurant menus, digital images, weather data, web pages, videos and more. It is used in museums, stadiums, hotels, retail stores, corporate buildings, transportation systems aand more. It is used for wayfinding, marketing, outdoor advertising and promotion, navigation, reservations and exhibitions.
Digital Signage Dubai
Various options to look for
Hardware
Things to consider while choosing the hardware for signage are the resolution, connectivity, operating system, remote management, processing power and warranties.
The resolution support is provided in 4K and beyond or just 1080p content. The connectivity means whether you will be able to store the media content locally or through an online connection. Choose an operating system that works best for you. If you want to use advanced apps and configurations then you will need more processing power. Check if you have access to device management services.
Software
Most companies use Cloud-based digital signage software where things can be managed from a website. While choosing the software you should check the prices, user experience, tool set, support and product development.
The software product should be simple, designed well and provide a lot of features and capabilities. Check for any hidden costs with digital signage software for adding users, media files and increasing bandwidth. It should provide tools that help you to manage the signage easily. Check for the ability to change the content from anywhere and make bulk changes.
You may need support or a helping hand to manage your signage therefore you should choose a company that will help you to meet your goals. You should check if it provides the latest security protocols.
Content
When you display less content more frequently it will be better retained by those viewing it. Check if you can get content from the apps that can take content from where it exists to create screen-ready content.
Digital signage templates require minimum design updates every time the content is changed. Check if it creates videos in perfect digital signage dimensions. You should create your screen-ready content with enough white space.